With the changes to the print format, SPIN.com became the centerpiece of the SPIN brand. The new website covers everything in a more timely manner, whether that’s breaking news, the latest albums, or interactive content such as streaming music.
Using the new content strategy, we completely overhauled the website. News stories are delivered in a fast-paced blog format, while feature articles take a more thoughtful approach. We paired magazine-quality journalism with eye-catching pull quotes, white space, and large-scale, impactful photographs shot specifically for the site.