Vanity Fair Italia launched in 2003 and was Condé Nast’s first foray into the weekly market. With 1.25 million readers and more than 6,300 advertising pages, it has the highest volume of any consumer magazine in Europe or the US. In anticipation of its tenth anniversary in 2013, I was hired to direct a full-brand redesign. I re-centered the look and feel around the classic Vanity Fair typeface, Didot and a bold red and black color palette. The design systems have been simplified in order to execute the 200-plus pages each week. Fashion Director Sciascia Gambaccini and I introduced a fresh look to the magazine’s visuals. The intended presentation is aspirational and accessible. The photography has been elevated with contributions from Terry Richardson, Marc Hom, David Slijper, Sebastian Kim and others. The Italian fashion advertising community immediately embraced the changes and as a result the fashion section continues to grow in size and popularity.