Vanity Fair Italia Website
In late 2012 Vanity Fair Italia relaunched as a new brand by simultaneously revealing new Print and Web editions. VanityFair.it relaunched with a bold new look and improved features, including innovative video and social media integration. The brand now boasts over 8 million monthly digital uniques and 1.8 million fans and followers on social media. The redesigned website resulted in an increase in overall traffic to 121 million monthly page views, exceeding initial goal by nearly 200%.