Resume

Devin Pedzwater

CAREER SUMMARY
Award-winning senior creative executive and visual storyteller with over 10 years of experience building global brands and engaging diverse audiences across web, mobile, print and social media platforms for premier firms in fashion, beauty, music, sports, and hospitality. Significant content development, editorial programming, art direction, and digital project management expertise. Ability to re-brand/reposition properties, recruit/mentor top creative talent, successfully lead multi-disciplinary teams based in other countries, create innovative workflow solutions to enhance productivity, and translate concepts into coherent, actionable execution strategies. Valued, commercially savvy strategic partner to publishers, business development colleagues and executive management in creating new revenue streams

CONDÉ NAST PUBLICATIONS, New York, NY  |  2013–present
International Creative Director, Vanity Fair Italia
Report directly to Editor-in-Chief of the most successful Italian weekly entertainment news brand, which publishes over 250-plus pages per week targeting affluent, educated professionals, and has a print readership of 1.2 million and over 8 million monthly digital uniques and 1.8 million fans and followers on social media. Lead team of 12 print and digital design professionals in Milan, Italy from New York to create/manage visual display across entertainment, celebrity, society, beauty, fashion and arts for iconic Italian brand.

SPIN MEDIA, New York, NY  |  2004–2012
Brand Creative Director, SPIN
Led 5-member management team reporting directly to CEO to reconstruct all digital platforms and social channels for this alternative music and pop culture publishing company, ultimately resulting in a 20% increase in total digital traffic and a successful acquisition by leading digital publisher BuzzMedia. Responsible for all creative and strategic business decisions designed to aggressively build digital products, scale revenue and pivot legacy print music title toward a digital focus. Presented initial plan and progress updates to Board of Directors. Built and managed team of 22 editorial, creative and technology professionals.

WENNER MEDIA, New York, NY  |  2002–2004
Senior Art Director, Rolling Stone
Executed print redesign of legendary music title with circulation of over 1.3 million and approximately $30 million total circulation revenue. Implemented new design structures and managed team of designers.

TIME INC., New York, NY  |  1999–2002
Deputy Art Director, Sports Illustrated
Served as key creative member of the iconic weekly sports magazine with over 3.5 million subscribers and 23 million readers each week, including over 18 million men. Reported directly to Editor-in-Chief to art direct and design the 2000, 2001 and 2002 Sports Illustrated Swimsuit Issues, each seen by over 200 million people globally in 25 countries, with over $30 million in advertising in 2002. Worked with team of international editors to produce unique Swimsuit Issue covers for over 30 countries in 15 languages.

CONDÉ NAST PUBLICATIONS, New York, NY  |  1996–1999
Senior Designer, Condé Nast Traveler
Reported directly to the Art Director of this category-leading luxury and lifestyle travel magazine. Designed features and developed department pages, including “The Gold List”, the most popular issue of the year, and garnered Condé Nast Traveler a National Magazine Award for General Excellence in 1999.

EDUCATION
The Pennsylvania State University: B.A. in Graphic Design, December 1996