SPIN Play for iPad 2
The magazine you can listen to
Conceived, designed and developed the ground-breaking iPad app for SPIN, which combines song streams, video clips, daily music news and cutting-edge journalism into an easy-to-use experience.
SPIN is a digital (and once print) publisher that prides themselves on “feeding the hunger for music and pop culture content.” Shortly after the iPad came out, publishers shifted from print to digital to the accommodate to the new medium. SPIN was no different. However, through a series of discovery sessions and discussions, it was uncovered that the brand equity of SPIN called for a deeper engagement than a PDF ported to a tablet.
The SPIN Play app was created by the merging of the best content from SPIN magazine with a steady feed of news and reviews delivered directly from spin.com.
A unique and seamless user experience was key to the app's success. SPIN Play puts music discovery at the forefront, letting users watch, read about and stream music picked by the editors at SPIN.
“Seldom are legacy publishers quite this adventurous”
- FastCompany: Six iPad Magazines that are Changing the Publishing Business
SPIN Play was featured in this television commercial for Apple’s iPad 2, recommended by The New York Times, USA Today, Mashable and Gizmodo and recognized as 'App of the Year' by The Society of Publication Designers.
App Features and Recognition
Steady feed of news and reviews delivered directly from SPIN.com and SPIN magazine in an easy to digest and on-the-go format
A SPIN-curated playlist of 60+ streaming songs, available for instant download on the app
Ability to listen to artists while reading about them, engaging music lovers on a brand-new level
Exclusive video performances with the featured artists
Share discoveries with friends via Twitter, Facebook, and email
Apple App Store Hall of Fame Winner
Featured in Apple Media Event and TV Campaign
#9 in News and Politics in the App Store
‘App of the Week,’ ‘iPad Essentials,’ ‘New & Noteworthy’ and ‘Our Favorites’
Development partners: Bottle Rocket